Snoot & Sage was born out of a simple need: to help our own dogs feel calmer, more grounded, and more enriched in everyday life. Like many pet parents, we searched for ways to ease anxiety, reduce boredom, and bring balance to our dogs’ routines—without compromising on quality or aesthetics.
We couldn’t find the right blend of wellness and design. So we made it.
At Snoot & Sage, we create thoughtfully designed enrichment tools that soothe dogs and elevate daily rituals. From slow-feeding lick mats to calming guides and beyond, every product is intentionally crafted to support the mental well-being of your pet—while looking beautiful in your home.
Our belief is simple: A calm dog is a happy dog. And a happy dog makes a peaceful home.
We’re here for the daily rituals, the quiet routines, and the little moments that make all the difference—for your dog and for you.
Welcome to Snoot & Sage.
Where calm begins.
Intentional Design
We believe pet products should feel good, function beautifully, and look at home in your space. Every detail is carefully considered—for your dog and for your lifestyle.
Daily Wellness
True calm is built over time. We create tools that support small, consistent enrichment rituals to reduce stress and promote long-term balance.
Simplicity & Sustainability
Less but better. We use premium, pet-safe materials that are durable, easy to clean, and mindfully sourced wherever possible.
Connection
We’re here for the quiet moments. The bonding. The slow mornings and bedtime rituals. Because a connected dog is a calm dog—and that connection starts with you.
Our Philosophy
We don’t chase trends.
We design for stillness.
At Snoot & Sage, we believe enrichment is emotional. That your dog’s day deserves more than stimulation — it deserves intention.
Our philosophy is rooted in ritual. In the quiet power of routine. In objects that feel as good to hold as they do to give.
We’re not here to create more noise. We’re here to help you both slow down.
Why
Design Matters
Not every product needs to be loud. Some simply need to feel right.
At Snoot & Sage, design is a way of being — not a trend. We believe in the emotional architecture of color, texture, and form. In pieces that feel as calming to look at as they are to use.
Every shade is chosen to soften overstimulated spaces. Every curve supports how your dog moves and interacts. Every material is selected for its harmony with both home and habit.
We design for rhythm. For stillness. For the moments that don’t demand your attention — but deserve it.
The Calm Manifesto
Calm is connection.
Calm is rhythm.
Calm is slow mornings and softened sounds.
It’s less of what drains. More of what grounds.
We make for that moment — when everything quiets, and your dog exhales.
Meet the Founder

“I created Snoot & Sage because I couldn’t find what my dogs truly needed—a way to feel calm, connected, and cared for every day.”
As a lifelong dog lover and wellness-minded designer, I saw a gap between what dogs need emotionally and what the pet market was offering. Most products felt either clinical or chaotic. I wanted something different—something that nurtured both dogs and the humans who love them.
Snoot & Sage is my love letter to calm living with dogs. A brand that blends intentional design, everyday enrichment, and that quiet joy we all chase.
– Jackson Bithell, Founder
Ready to Enrich Their Day?
Explore our slow-feeding mats and wellness tools designed to calm, soothe, and support your pup’s best self.
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